The viral UFO sighting in Ibiza that took the Internet by storm has been revealed as a brilliant marketing stunt by visionary creative, Owner, Founder, and CEO of The Night League, Yann Pissenem, to announce: [UNVRS], the world's first Hyperclub, which will open in the summer of 2025. International artist Will Smith joined the unveiling, having been spending time in Ibiza working on new music, drawing inspiration from the island's dance scene.
The superstar joined the reveal, solving the mystery in a shocking video where he uncovers the true identity of the UFO. With a spectacular drone flight from the rooftop of the new venue, Pissenem shows Smith this unexpected revelation, leaving the entire world astonished.
“This campaign has truly been out of this world”, says Yann Pissenem. “Revealing the name with a viral sensation is just the beginning. Seeing so many media outlets, celebrities, and influencers engage with the story has been incredible, and having the opportunity to unveil the brand with such an iconic actor as Will Smith was a dream come true. Now that the truth is out, we are eager to welcome everyone to our new universe in 2025 when we launch the world's first Hyperclub."
The video, which has garnered over 52 million views, used Ibiza's enigmatic Es Vedrá as a backdrop, sparking global speculation, making international headlines, and even prompting an official investigation by local authorities. The campaign's reach expanded when international stars like David Guetta, Maya Jama, and Alec Monopoly shared the video, fueling the buzz around [UNVRS].
[UNVRS], the world's first hyperclub, is set to open in Ibiza in 2025. This innovative entertainment venue aims to blend physical and virtual experiences in an unprecedented way, merging nightlife and immersive technologies further elevated by the mind-blowing production of High Scream Founder, Romain Pissenem.
This new venture driven by The Night League, follows in the footsteps of Hï Ibizaand Ushuaïa. These venues are Gold Members of the International Nightlife Association and obtained The World’s Best Clubs 2023 and 3rd position on the annual list of The World’s 100 Best Clubs respectively. Both venues have also been distinguished with the Triple Excellence in Nightlife. Yann Pissenemcontinues to push the boundaries of entertainment, attracting over 1.5 million visitors each season to his venues in Ibiza.
Located in Ibiza, a global hub for electronic music and nightlife, [UNVRS] is expected to draw both techno-enthusiasts and tech fans. This new form of entertainment could reshape the future of clubbing, marking Ibiza as the epicenter of the next wave of nightlife innovation.
According to José Luis Benítez, the Spokesperson for Ocio de Ibiza (Ibiza’s Leisure Association): "The success of the music world in Ibiza is due to the fact that it is a living industry, constantly changing and modernizing. We are always up to date in terms of safety, sound, and lighting. We've moved past a superclub like Privilege, which had been neglected in recent years with barely any maintenance, and a new product is being created." It will open its doors next year.
Benítez recalls that the promotional video, which was launched the day before yesterday, surpassed 50 million views within hours: "People will want to come and see this. The success of Ibiza is that there isn’t just one good nightclub, but many. We have Pacha, Amnesia, DC-10, or Hï... All of them rank among the best clubs in the world, and soon there will be one more."
In other words, the representative of the Ocio de Ibiza does not believe that this new opening will pose a problem for the rest of the sector; instead, he argues that the different venues complement each other. "Twenty years ago, we were all at war, fighting against each other to see which nightclub could be shut down, and I always said the same thing: success lies in being able to choose between several Ibiza clubs with the best DJs in the world. That makes people visit all the venues, picking one depending on the day, and I think the sector understands this well."
