Triple Excellence
The International Nightlife Association (INA) is the only organization in the world specifically founded to represent entities involved in the nightlife entertainment industry at an international level, including restaurants, bars, nightclubs, lounges, and sky bars, among others. INA is a member of the United Nations World Tourism Organization (UNWTO).
The main objective of the association is to promote safety, quality, and excellence in the nightlife sector in order to enhance its image. INA provides entrepreneurs with the necessary tools to offer the best service to their customers.
What We Do
ADVOCATE FOR THE SECTOR AND ADDRESS ITS NEEDS
PROVIDE EDUCATION AND FORMATION
PROMOTE AND IMPLEMENT QUALITY AND SAFETY PROTOCOLS AND DISTINCTIVE MARKS
ORGANIZE SUITABLE EVENTS FOR COOPERATION AND IDEA EXCHANGE
PUBLISH AN ANNUAL LIST OF THE WORLD'S 100 BEST CLUBS (THE WORLD'S 100 BEST CLUBS)
ENGAGE IN DIALOGUE WITH GOVERNMENTS AND AUTHORITIES FROM DIFFERENT COUNTRIES TO PROTECT AND PROMOTE THE SECTOR
Common Dilemmas in Nightlife Entertainment
Safety
Noise Pollution
Service Quality
Quality in nightlife entertainment refers to various aspects that contribute to a positive customer experience
These include:
Attention and Customer Service
Providing excellent customer service at all levels is crucial. All staff members who interact with customers should be attentive, friendly, and knowledgeable.
Entrance, Decor, Sound, and Staff
The first impression customers have when entering a venue is important. Therefore, the INQS evaluates all aspects related to service, ambiance, and appearance, including the entrance area, interior decor, sound quality, and the professionalism of the staff.
Communication and Sustainability
Active participation and engagement between customers and the venue, especially through social media, are essential. Sustainability is also important in the modern society, so venues should adopt measures and demonstrate their commitment to the environment.
“1 in 3 tourists considers the nightlife offer before choosing a destination”
The quality of nightlife entertainment in a tourist destination adds prestige and allows the destination to offer a key differentiating element that customers from around the world will value and recognize.
La calidad de la oferta del ocio nocturno en un destino turístico aporta prestigio al mismo, pues le permite ofrecer un elemento diferencial clave que los clientes de todo el mundo valorarán y reconocerán.
International Nightlife Safety Checked
Objectives:
Security: Improve security in nightlife venues.
License: Enable prospective customers to know in advance if the venue has a license and meets the required safety standards, even beyond those mandated by authorities.
Guarantee: Ensure that the establishment has a license and liability insurance.
Requirements: Justify that the venue meets international safety minimum requirements.
Prevention: Contribute to avoiding complaints, fines, accidents, and fatalities, and protect the reputation of the venue.
Detection: Help detect potential regulatory non-compliance and, if necessary, take appropriate security, prevention, and corrective measures.
Ethics: Demonstrate the sector's commitment to the safety of its customers and employees.
Promotion: Promote this safety distinction through various channels such as social media, websites, tourist guides, etc.
INA intensifies its fight against crimes committed through chemical submission
Under the umbrella of the international safety distinction, the INA has incorporated a new element to prevent various crimes, such as sexual assaults or robberies through chemical submission. For this purpose, the INA has signed a collaboration agreement with NightCap and My Secure Cup, manufacturers of reusable hairbands to protect drinks, and StopTopps, manufacturer of disposable aluminum foil caps to cover beverages.
It should be noted that this is not the only measure included in the International Nightlife Safety Checked (INSC) seal to prevent crimes against sexual freedom in nightlife venues. A few years ago, we introduced an international protocol to prevent sexual assaults known as "ASK FOR ANGELA," which derives from the term "Angel."
International Nightlife Acoustic Quality
Objectives:
Good Practices: Justifies that the establishment is implementing good acoustic practices according to its license.
Guarantee: Ensures that owners and employees are meeting standards and protocols to prevent acoustic pollution and its consequences.
Prevention: Triple protection of workers, customers, and neighbors against acoustic issues.
Detection: Helps detect possible acoustic problems that allow for the adoption of appropriate preventive and corrective measures.
Ethics: Introduces a new image and proper ethics of the industry in modern society, turning the restaurant and nightlife sectors into key promoters of quality and well-being in the community.
Promotion: Promotes this distinction through different channels.
“The INAQ creates triple acoustic protection for users, workers, and neighbors, achieving a reduction in noise pollution to improve the well-being of the community.”
International Nightlife Quality Service
INA has experts in various areas related to quality service, with significant experience in nightlife and a solid reputation. Together with INA, consultants are responsible for evaluating venues by analyzing all the aspects covered in a detailed teamwork, making this distinction a differential and coveted achievement for establishments that seek to stand out for their quality service.
Quality in nightlife entertainment refers to various aspects that contribute to a positive customer experience
These include:
Attention and Customer Service
Providing excellent customer service at all levels is crucial. All staff members who interact with customers should be attentive, friendly, and knowledgeable.
Entrance, Decor, Sound, and Staff
The first impression customers have when entering a venue is important. Therefore, the INQS evaluates all aspects related to service, ambiance, and appearance, including the entrance area, interior decor, sound quality, and the professionalism of the staff.
Communication and Sustainability
Active participation and engagement between customers and the venue, especially through social media, are essential. Sustainability is also important in the modern society, so venues should adopt measures and demonstrate their commitment to the environment.
International Nightlife Safety Certified (INSC)
International Nightlife Acoustic Quality (INAQ)
International Nightlife Quality Service (INQS)
Results:
Venues that manage to obtain these three international quality seals are awarded the "Triple Excellence in Nightlife," which currently constitutes the highest distinction worldwide in the nightlife industry. Its main objective is to improve the image and prestige of entrepreneurs in this sector.
At the same time, these distinctions serve as a mechanism of protection for the business owners against any eventualities that may arise, as they can demonstrate that they have gone above and beyond what is legally required to prevent them.
The distinctions are also highly useful for attracting customers, as they can be used in the promotion of the venue. This allows customers to differentiate, before making a decision on where to go, between establishments that prioritize safety, quality, and excellence and those that do not.
This represents a significant differentiating factor, as it shows that the venue is committed to quality, safety, and excellence, especially considering that the International Nightlife Association works with various luxury service agencies.
Lastly, having the triple distinction is highly valued by public administrations and local governments in the area where the establishment is located. They see the venue as being committed to safety, health, legality, responsible consumption, the prohibition of alcohol consumption by minors, the prohibition of drug use, the prevention of sexual assault, and coexistence.
